Related Vision represents a union of ideas and innovations developed by Traxor, IOWEU International, and The Business of Trust that enable organizations to measurably improve the quality and value of their business relationships; their Relationship Capital.
Keith Dugdale and David Lambert, the founders of IOWEU developed the highly-regarded ‘Better Buyer Relationships’ (BBR) workshop that has now been delivered to thousands of participants in multiple countries, languages and industries by a team of 100+ facilitators around the world.
David and Keith are also co-authors of ‘Smarter Selling’ (Financial Times Prentice- Hall, Second Edition 2011), a bestselling book on relationship selling.
BBR has been enhanced by Related Vision to include Relationship Capital and is offered as the Engage Program.
Today, Keith is the Principal The Business of Trust and David the Principal of IOWEU International.
Traxor Founder and CEO Patrick Boucousis, developed the SalesRoad sales training program and he is the inspiration behind the innovative relationship management system in which individuals are related (linked) to people, organizations, events and other relevant data.
Unlike other systems, Traxor preserves these links enabling enterprises to measure, grow and leverage their Relationship Capital. This unique focus and system architecture powers breakthrough relationship/account management and sales strategies.