Relationship Building


Quickly build personal trust with your customers and clients.

Sales Productivity


Identify and create new opportunities through high-trust relationships.

Performance Management


Use technology to measure your business to business relationships.

Enterprise-wide Execution


Implement best practice relationship management enterprise-wide.

Relationship Capital


Measure, grow and manage your most valuable intangible asset.


Related Vision represents a union of ideas and innovations developed by Traxor, IOWEU International, and The Business of Trust that enable organizations to measurably improve the quality and value of their business relationships; their Relationship Capital.

Keith Dugdale and David Lambert, the founders of IOWEU developed the highly-regarded ‘Better Buyer Relationships’ (BBR) workshop that has now been delivered to thousands of participants in multiple countries, languages and industries by a team of 100+ facilitators around the world.

David and Keith are also co-authors of ‘Smarter Selling’ (Financial Times Prentice- Hall, Second Edition 2011), a bestselling book on relationship selling.

BBR has been enhanced by Related Vision to include Relationship Capital and is offered as the Engage Program.

Today, Keith is the Principal The Business of Trust and David the Principal of IOWEU International.

Traxor Founder and CEO Patrick Boucousis, developed the SalesRoad sales training program and he is the inspiration behind the innovative relationship management system in which individuals are related (linked) to people, organizations, events and other relevant data. 

Unlike other systems, Traxor preserves these links enabling enterprises to measure, grow and leverage their Relationship Capital.  This unique focus and system architecture powers breakthrough relationship/account management and sales strategies.

The ‘related vision’ is that organizations not only learn but embed proven relationship-building methods enterprise-wide. Our ‘Building Relationship Capital’ approach is a combination of best practice relationship management methods with supporting technology that transforms a traditionally loose and subjectively-assessed activity into a measurable, manageable and goal-focused practice.

Related Vision offers a range of four services and support tools aimed at developing competencies in four areas:

  • Engage: personal skills and attributes to build Relationship Capital.
  • Sales Road: a structured sales process to translate Relationship Capital into sales revenue.
  • Traxor: Software as a Service to measure and manage your Relationship Capital.
  • Enterprisea methodology to embed Relationship Capital management organization- wide.