Traxor is Software as a Service (SaaS) that enables True Relationship Management (TRM). Traxor performs a number of CRM functions, however its purpose and the way it works is quite different. CRM systems manage contacts; Traxor manages relationships.
People do business with people
But that's not how conventional business information systems see things. Theirs is a world of contacts, which refer to roles or job positions in organizations and people are simply text entries (i.e. names) in contact records. As people come and go the names change as we keep track of the role but not of the person. So, whilst in the real world relationships are between people, our systems think they’re between job positions.
True Relationship Management
Traxor measures, monitors and manages business relationships; it is about quality of relationships, where social networks for example are about quantity of touch points, Traxor represents a paradigm shift in information systems where individual people are related (linked in meaningful contexts) to the people they know, organizations, events and any other relevant information.
Traxor measures the type and strength of each relationship and the power and influence of the other person and extrapolates that to show overall organization to organization Relationship Security and the scope and depth of relationships with people of power and influence. To see what measurement looks like, take a look these Traxor Relationship Reports.
Bottom Line: Traxor shows the extent to which individuals and organizations have the right relationships with the right people to enable dramatic (measurable) improvement in relationship/account management and marketing/sales strategies.