Relationship Building


Quickly build personal trust with your customers and clients.

Sales Productivity


Identify and create new opportunities through high-trust relationships.

Performance Management


Use technology to measure your business to business relationships.

Enterprise-wide Execution


Implement best practice relationship management enterprise-wide.

Relationship Capital


Measure, grow and manage your most valuable intangible asset.

Performance Management
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Do you need to...

  • Know that you and your team are focused on the right people in the right organizations?
  • Know for certain the strength and quality of your business relationships?
  • Know before it is too late that a current buyer relationship can win (or lose) the sale?
  • Know when your customer/client relationships are under threat so that you respond before it is too late?
  • Reward your people for building your relationship capital?

Then we may be able to help you

Relationships are about People right? But do your systems know that?

We all know that 'people do business with people', yet most business processes and systems don’t actually work that way. For example, in B2B they have customers, accounts and contacts, but not people. Yet it is people who make or influence buying decisions, who use products and services and with whom you interact and build relationships. In fact they are the organizations.

A Contact is not the same as a Person

'Contacts' refer to job positions or roles (e.g. 'my contact at ABC is the CEO'), not the people in those roles. People are simply text entries; names that change as the job occupants come and go. We keep track of the positions, but not of the people in them. So, whilst in the real world relationships are between people, our systems think they’re between job positions. Bottom line? If we are to use systems to help us better manage relationships we need to shift emphasis from contacts to people.

People-focused Relationship Management

Traxor is an information system that reflects how business gets done. It enables you to manage you Relationships by who people are as well as by what (Job Titles) they do. By preserving your interactions with people regardless of where they have worked, your investment in building those relationships is preserved.

Traxor is Software as a Service (SaaS) that supports real-world Relationship Management by enabling:

  • Measurement of Relationships health/security and the effectiveness of management strategies (for a preview, see Relationship Reports).
  • Identification and nurturing of your most critical relationships.
  • Threat identification to enable early intervention.
  • Full relationship and interaction histories across organizations and roles.
  • Effective sales pipeline and activity management.
  • Easy access to everything about anything in one data duplication.

Learn more about Traxor...